Tell us about your hair
Your problems, your history, your goals, plus a few photos. The photos read your hair type so you don't have to.
Understand your hair.
A full, science-backed analysis of your hair
every product pick explained, every claim backed by research.
Peer-reviewed sources·Built by a human·No brand sponsorships
The Problem
Everyone repeats the same hair rules.
Most of it is guesswork passed around online. Tap through the pile. Not one of these holds up.
The Science
We only trust evidence.
A lot of hair advice is built to sell products, not to fix hair. Every pick we make traces back to research.
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01 Natural = BetterThe evidence
“Natural” does not mean better.
A “natural” oil can be too heavy or irritate your skin, and the right lab-made one can work better. What counts is what suits your hair, not the word on the label.
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02 Sulfates are bad!The evidence
“Sulfate-free” is not automatically gentler.
How gentle a shampoo is depends on the whole formula, not one word on the bottle. Sulfates clear buildup well when your scalp needs that. The pH matters more: mildly acidic keeps hair smooth, alkaline roughs it up.
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03 Never use siliconesThe evidence
Silicones are not damage.
They coat the strand to cut friction and frizz. That is all they do. If they build up over time, one wash with a clarifying shampoo clears them. Buildup is a reason to clarify sometimes, not a reason to fear them.
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04 Wash once a week onlyThe evidence
Wash to match your scalp, not a set number.
In a study of 1,500 people, scalp comfort and good hair days peaked at 5–6 washes a week, with no loss of strength. Match how often you wash to your own scalp.
Washes per week vs. scalp comfort · n = 1,500 -
05 Curls need a leave-in!The evidence
For most curls, a gel does the job.
On healthy hair, rinse-out conditioner already smooths, and a gel holds the curl and fights humidity. A leave-in is for dry or damaged hair, added under the gel, not a must for everyone.
Why It Matters
People read your hair first.
Before you say a word, people pick up on your hair. Here is what the research shows.
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Healthy hair made the same face look more attractive. Messy hair cancelled that out.
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Strangers thought people with visible flakes looked less confident. They were just as confident.
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The same hair, once damaged, looked older and less healthy.
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People guess your age and health from your hair alone.
All of this comes down to hair condition, not hair type. Condition is exactly what a good routine changes.
How It Works
How your analysis gets built.
Three steps. No app, no guesswork, no auto-generated template.
We check it against research
We match your answers to peer-reviewed studies in skin and hair science. Marketing claims don't count.
A human builds your analysis
Every analysis is written and checked by a person before it reaches you. Not an auto-generated template.
What You Get
Not a product list. A read of your hair.
A personal PDF, written by a human from your answers and photos. Every problem traced to its cause, every fix explained. Here is what is inside.
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01
What your hair is doing Your main problems, named in plain words and marked on your own photo.
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02
Why it's happening The real cause of each one. Often several problems share the same root.
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Your scalp What it is really doing, and the fix tied to how often you wash.
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The rules for your hair A short do and don't list, each with the reason it matters for you.
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05
Your products The best pick for each job, with price. Plus what to stop buying and what to keep.
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06
Your routine How much, how often, and in what order, matched to the effort you will give.
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07
Hitting your goal The exact path from where your hair is now to the look you want.
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Styling, drying and your haircut How to style for the look, dry for your schedule, and the cut that fits you.
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An at-a-glance card The one page you screenshot: wash-day steps, daily refresh, and your top rules.
All of it is included in one read. The only paid add-on is a 30-day recheck.
One read · $99 · 3–5 business days
Reviews
What early users say.
The first people to try Oove, in their own words. More as the studio grows.
“Finally a routine that explains the reasoning behind every product. My scalp calmed down within two weeks.”
Sara M. · Rabat“I stopped buying random products off TikTok. This told me exactly what my hair actually needed.”
Youssef A. · Casablanca“Clear, no hype, every claim sourced. My hair feels healthier and I finally understand my routine.”
Lina B. · Marrakech“No upsells, no miracle claims. Just what to use and why. My frizz is finally under control.”
Omar T. · Tangier“The photo analysis caught things I never noticed. My routine went from five products to three.”
Yasmine E. · Fes“I liked that they told me which product I could drop. Most places just try to sell you more.”
Karim B. · Casablanca“Every recommendation had a source. It felt like advice from a dermatologist, not an ad.”
Nour A. · Rabat“Two weeks in and less breakage already. The reasoning made me actually stick to it.”
Mehdi R. · AgadirYour hair is different. Your routine should be too.
Start my analysisPeer-reviewed sources · Built by a human · No brand sponsorships
